What Every Product Manager Needs to Know About Strategy
- How does product functionality impact the strategic position of a company?
- Or alternatively, how does one translate strategic objectives into product functionality?
These are essential questions product managers face on a daily basis whether consciously or otherwise.
Take a look at this Amazon product listing page (excerpt shown above).
- Can you articulate the strategic implications of individual items on the page?
- How do they impact Amazon's competitive position relative to its rivals?