What Every Product Manager Needs to Know About Strategy

  • How does product functionality impact the strategic position of a company? 
  • Or alternatively, how does one translate strategic objectives into product functionality?

These are essential questions product managers face on a daily basis whether consciously or otherwise.

Take a look at this Amazon product listing page (excerpt shown above).

  • Can you articulate the strategic implications of individual items on the page?  
  • How do they impact Amazon's competitive position relative to its rivals?

We discuss these and related questions in Strategy in Practice.  For a preview in 140 characters or less, follow @StrategyTMT