Would You Like Fake Ratings or Fake Clicks to Go With Our Fake News?

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Could the advertisement be the most trustworthy piece of the Nielsen TV ratings charade?

Part 1a. Identify the externalities described in the above article.  Is each externality a network externality? Why or why not? Recommend potential ways of internalizing each externality.

Part 1b. Now, identify new externalities that may emerge as a consequence of your recommendations. Is each externality a network externality? Why or why not? Recommend potential ways of internalizing these externalities.

Part 2. Compare the scenario in Part 1a above to the scenarios described by each article below. Do the same externalities apply? How are the relationships between the participants similar or different in each case?

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We discuss these and related questions in Television in a Broadband World and The Business of Security. For a preview in 140 characters or less, follow @StrategyTMT