Television in a Broadband World
Course Description & Learning Objectives
- How are broadcast and cable TV networks structured? Why? How and why are key revenue drivers and expenses changing over time?
- How does video delivery influence the business model of various types of network operators (cable, satellite, cellular)?
- How and why is broadband adoption changing how TV content is produced, aggregated, and distributed?
- How and why is broadband adoption changing TV advertising?
- How is the nature of the TV bundle changing? What are the various types of horizontal and vertical bundles and the key drivers for each type of bundle?
- How do incumbents and new entrants compete and/or cooperate in a broadband world?
- How and why do regulators influence the responses to any and all of the above questions?
Examples cover a variety of companies including Comcast/NBCUniversal, CBS, Time Warner/HBO, Disney/ESPN, Nielsen, Akamai, Netflix, Hulu, Google/YouTube, Apple, Amazon, Roku, TiVo, Verizon, AT&T, Dish Network, and numerous startups.
- Those who have or seek product management or similar operational roles and want to identify and articulate their objectives to others (especially upper management) effectively.
- Anyone who would like to view industries and markets through the eyes of the general manager/CEO (whether at a start-up or an industry giant), not just aspiring CEOs but anyone in any function who wants to understand why and how strategic choices influence a variety of decisions.
- Those pursing careers in services firms (management consulting, investment banking, investment management, private equity, venture capital, corporate & intellectual property law) who encounter clients from a variety of industries and markets and are required to identify and assess various strategic options quickly.
- Those who are new to the Telecom/Media/Technology industry and seek a comprehensive overview.
- Anyone who would like to apply a strategic filter when choosing employers by critiquing and handicapping their strategies.
- Anyone who would like to demonstrate the skill MBA recruiters have the most difficult time finding: strategic thinking (full survey results).
The primary delivery format is traditional classroom instruction. Each class session is 5 to 7.5 hours depending on the dates scheduled.
Classes will not be recorded. Students who miss a class session are welcome to attend a makeup session (if available) or the same session in a subsequent offering of the course.
Note the following recent research regarding passive vs. active note taking: To Remember a Lecture Better, Take Notes by Hand
Class preparation is essential to get the most out of the course. Most class sessions will include short tutorials or primers, whether related to technologies of interest, regulations, economic/financial terminology, or other concepts relevant to the discussion.
Students are also expected to complete a group or individual project with guidance from the instructor to apply concepts and methodologies from the class to a specific context.