The Future of the Automotive Transportation Business
Course Description & Learning Objectives
This brand new course presents a comprehensive strategic map of the key choices and consequences facing a variety of participants in any future automotive transportation business and investigates how and why various established and emerging participants will pursue opportunities in this market. The course is self-contained: no prior experience in the automotive business is required. The only prerequisite (like all other elective courses below) is the Strategy in Practice course.
Key topics of interest include:
- Established and emerging automaker business models and value chain integration strategies
- Physical and digital infrastructure (road and communications networks) regulatory policy and transformation
- Semiconductor, display, sensor and electronics supply chain strategies
- Software and data-driven applications and business models
- Strategic and competitive dynamics across the value chain
- From driverless technology to partnerless business strategy: How software is eating the auto business and how the auto business is biting back
- Those who have or seek product management or similar operational roles and want to identify and articulate their objectives to others (especially upper management) effectively.
- Anyone who would like to view industries and markets through the eyes of the general manager/CEO (whether at a start-up or an industry giant), not just aspiring CEOs but anyone in any function who wants to understand why and how strategic choices influence a variety of decisions.
- Those pursing careers in services firms (management consulting, investment banking, investment management, private equity, venture capital, corporate & intellectual property law) who are required to identify and assess various strategic options quickly.
- Those who are new to the industry and seek a comprehensive overview.
- Anyone who would like to apply a strategic filter when choosing employers by critiquing and handicapping their strategies.
- Anyone who would like to demonstrate the skill MBA recruiters have the most difficult time finding: strategic thinking (full survey results).
The primary delivery format is traditional classroom instruction. Each class session is 5 to 7.5 hours depending on the dates scheduled.
Classes will not be recorded. Students who miss a class session are welcome to attend a makeup session (if available) or the same session in a subsequent offering of the course.
Note the following recent research regarding passive vs. active note taking: To Remember a Lecture Better, Take Notes by Hand
Class preparation is essential to get the most out of the course. Most class sessions will include short tutorials or primers, whether related to technologies of interest, regulations, economic/financial terminology, or other concepts relevant to the discussion.
Students are also expected to complete a group or individual project with guidance from the instructor to apply concepts and methodologies from the class to a specific context.